They are among the great influencer marketing tactics to incentivize the audience to make a purchase. Exclusions apply. Additional benefits of this type of influencer marketing campaign include increased engagement, lead generation and conversions. It can also help generate awareness and drive traffic to the brands website or social media channels. It focuses on engaging the audience rather than persuading them to buy something and therefore drives fewer sales than the other types of influencer marketing campaigns. Marketing platforms: And the last easy and quick way to find influencers or brand ambassadors is to use marketing platforms. Now that you know the different types of influencers you can work with, its time to better understand the different types of campaigns you can run. Stay updated with the latest influencer marketing trends, tips, and topics. Leveraging a social media influencer to host and promote a contest or giveaway is a great way to introduce new products to their audiences without sounding like an ad. Here are several practical yet effective strategies you can use: Sponsored social media content The amount of content online can drown out anything your brand can put out. First, consider your goals and the ideal audience for your influencer marketing campaign. The campaign was . (Keep in mind though that some influencers have built their brands around unboxing and reviews, like Jeffree Star, so they may be receiving products through other means than a partnership.). They allow customers to easily follow and engage with a campaign. These campaigns usually start with the brand sending the influencer a campaign brief that outlines certain guidelines, instructions, and requirements. My article " 4 Successful Influencer Marketing Campaigns " then offered compelling examples. Weve covered everything from short term shoutouts and sponsored content, to long-term brand ambassador relationships. Its best to allow the influencer to remain as genuinely themselves as possible while promoting your product. These individuals can be anyone from celebrities or bloggers to athletes or everyday people with a large group of loyal social media followers. #ShanexJeffree (photo by @marcelocantuphoto ), A post shared by Shane Dawson (@shanedawson) on Oct 24, 2019 at 1:17pm PDT. How much does influencer marketing cost? Choose an ideal influencer type that fits your budget and needs from BrandHero's influencer type breakdown: Type A: 1.5m - 6m followers video on YouTube, this may have been the driving force. Brand ambassadors are key in influencer marketing, as they are often seen as trusted sources of information by their followers. Brand Ambassadorships Oberlo uses cookies to provide necessary site functionality and improve your experience. They can be used to increase sales, get more website visitors, or even create new customers. DivvyHQ is a software program in this space, which helps schedule content and measure its success. Now that you have some ideas, its time to determine which would work best for your business. This could mean posting updates on your Insta story, or allowing them to do a live Q&A on Facebook. #ad If I can use my reach to shine a light on artisanal small business owners, makers and food related products I will! Giveaway influencer marketing campaigns work by you giving influencers a product they can push for a giveaway. During a takeover, the brand gives the influencer access to its social media channels for a set amount of time. Unboxing campaigns are also a great way for you to go above and beyond to position your brand leagues ahead of your competitors. But although influencer marketing can seem tricky to decipher, its just a matter of sticking to the basics when it comes to campaigns. According to a survey on influencer marketing conducted in Indonesia, performance-driven campaigns were more common than awareness . Sponsored content is any content youve sponsored the influencer to create. Our experienced team offers dedicated support and insight into all types of digital marketing strategies. Keep in mind, though, given the large following count, the audience they have might not actually be interested in the products you offer. Hey guys for Christmas Seatgeek and I are giving away this Tesla to one of yall!! You may also offer the influencer a free or discounted product in exchange for promoting your brand. Influencer marketing examples like this can go a long way, In this case, the CTA was something along the lines of, You there! 9 Best Types of Influencer Marketing Campaigns Social Media Takeover. This way when they promote, sell, or talk about your products online or offline, theyre doing so to an audience with a shared interest in the type of products or services you offer. Discover the most definitive list of influencers across a range of categories. 9 Types of Influencer Marketing Campaigns February 8, 2022 Carolyn Mara Our recent 8-part series on influencer marketing explained the concept and key tactics. What kind of B2B influencer marketing campaigns can brands do? This positions them as a beneficial shopping ally and makes this approach a win-win for both parties. #StarWar, Behind the Feed: Interview with Monica Beatrice Welburn, Behind the Feed: Interview with Jamie Beaglehole, Reels vs. IGTV: Research case study [+downloadable], Fashion influencer marketing trends and stats [+report] 2020, The Secret to a Successful Influencer Gifting Campaign (+case study). . An influencer marketing campaign that revolves around events is an excellent option for a brand that wants to boost buzz around a new product. Whats more, brand ambassadors arent always paid for the work they do. It might seem like a strange strategy but it actually works well if you get your influencer targeting right. Now, all you need to do is figure out how to get traffic to your. However, with over half a billion users, LinkedIn is number Meet Liza Koshy Liza Koshy is a 23-year-old YouTuber and Actress from Houston, Texas with a large following on social media. The benefits include boosting brand engagement, leads, awareness, loyalty and conversions. (Two-for-one special: its a brand ambassador hosting a giveaway!). If you've seen any 'unboxing' videos, this may have been the driving force. 2. He partnered with travel and ticket booking company Busbud to promote its services on Facebook. Shane Dawsons recent collaboration with Jeffree Star Cosmetics took the world by storm when Shane worked alongside JSC to create an entire line of products from eyeshadows to liquid lipsticks, to makeup bags. The premise of these posts is that a company or brand will send an influencer a product or service for free, and the influencer will review it on the channel in exchange. Alternatively, if youre using a coming soon sign up strategy, have your chosen influencers link to this page in order to directly track and attribute the influencers role in driving sign ups. Reach out to the influencers on your shortlist. . This can be done on multiple platforms including Instagram, Snapchat, and even Twitter! Well also look at some real-life examples from brands that do it right. January 15, 2023 Robby. A post shared by (@imprevubelgium). Nano, micro, macro and mega (celebrity) influencers all serve different purposes but most importantly, different price points. They will be easier to reach and. (AD) We cannot discover new oceans unless we have the courage to lose sight of the shore. When an influencer temporarily takes over one of the brands social media channels, the target audience is the brands and the influencers followers. The easier the process it is for audiences to enter the competition, the better. The premise of these videos is that the influencer has never seen or used the product before, and theyre unboxing and testing it out for the first time on camera. Unboxing influencer marketing campaigns are effective as they allow influencers to take their audience on the journey with them. Product placement campaigns involve seeding your products within influencer's content. Preset TLP simple darkest wood . So, if you do plan to run events consider inviting influencers along to boost numbers and share the event to increase coverage on social channels. Shes been blogging since 2011 and shares, In this Behind the Feed interview, we speak to Jamie Beaglehole a family blogger and influencer. Unboxing. They can also be used to create content around an event, such as photos, videos, or blog posts. Especially if the brand requires the influencer to only say positive things or if the influencer isnt afraid to tell the world that they flat-out hate your product. However, it can be a more effective way to reach potential customers. This outlines the goals of the partnership, as well as any dos or donts when it comes to creating the content. Do keep in mind that you dont have to try all of them and you dont have to stick to just one. As mentioned earlier, Ainfluencer is an excellent platform that helps you find the best influencers for your brand. Types of influencer marketing campaigns: Discount Codes and Affiliates. . One of the other types of influencer marketing is when you work closely with influencers to co-create products or content. Engaging with the brand outside of the post, like: Liking or following the brand on their social media channel(s), Going to the brands website to sign up via a form or mailing list, Submitting photos, stories, or other types of entries to be judged by the brand. This allows you to market your product or service to their existing audience, bringing them directly to your social media pages. With these types of campaigns, brands usually pay the influencers for the content they create. Essentially, your brand creates a specific hashtag about a new product or service, sale, contest, etc. Explore leading influencer marketing industry reports. Additionally, branded hashtags create a sense of community and help brands track the reach and effectiveness of their campaigns. It could be 24 hours, a couple of days or an entire week, whatever works best for your brand, your audience and the influencer. But remember to put together your own set of editorial guidelines so that the influencers you choose know what they can and cant post about. 3. Macro influencers with 100k1m followers4. We use cookies to help improve our website. Start a business and design the life you want all in one place. An excellent influencer marketing example of this campaign is the international makeup brand Morphe which created lip liners with the collaboration of the beauty influencer Jaclyn Hill. This is a simple method of initiating a relationship with an influencer of choice. Pre-release campaigns work well for brands who want to drum up excitement about a product or launch before it happens. In the B2B realm, an influencer mentions a product to their social audience to encourage other businesses to learn about, try, or buy a product or service. Takeovers13. Which is part of what makes influencer marketing campaigns so fun. Your campaign may have more than one message for different channels or audiences. 6 Top Types of Influencer Marketing Campaigns (With Examples) 1. Many people think of the typical format where an influencer does a cheesy pose with a product, but recently, posting sponsored content has taken many different shapes. Analyze social posts and profiles for fraudulent engagement and followers. For example, if youre a travel agency, you might sponsor an influencer to go on holiday. Its especially common when influencers create their own line of clothing, accessories, beauty products, etc., with a brands cooperation. A post shared by paint talk (@paint_talk). Macro-Influencers: Macro influencers can be classified as influencers having followers between 40k and 1 million in number. These influencers were invited to an event hosted by The Sims. There are a great number of brand ambassadors, and finding the right one for your business is very important yet hard and time-consuming. The goal of an HBE event is to create positive buzz about the company and its products or services by having the influencers post photos and videos of the event on their social media channels. From the moment your customers receive their product, they're on a journey with you to connect with your brand. But as you might guess, this can go wrong or run into ethical issues pretty quickly. 6 Types of Influencer Marketing Campaigns By Editorial Staff 02.03.2020 Table of Contents 1. Now youve got a solid idea of the types of influencer campaigns and influencer marketing examples out there. For example, you can give the influencer your product or service for free, pay them a flat rate for each post, or create a model that pays (or otherwise rewards) them for meeting certain goals. Nano influencer work best for: small startups still looking to test the water with influencer marketing or brands with little to no budget. For example, an influencer might take a photo of themselves during a holiday and theyre holding the sunglasses youve sent them. Brands and influencers can work together to come up with fresh ideas that keep their audiences engaged and excited to give those brands a try. In recent years, sponsored posts have become a popular way for brands to reach out to potential customers. Just follow me and @teamseatgeek, share to your story, and tag a friend in the comments! Tiary #Mother's Day Campaign Campaign's result: 4. Sponsored content is one of the most popular types of influencer marketing campaigns. Weve covered everything from short term shoutouts and sponsored content, to long-term brand ambassador relationships. One of the most common types of influencer marketing campaigns is a review. Many brands that succeed with influencer marketing include it as an. Guest Blog Posts are another type of influencer marketing campaign where you accept the blog. Guest . This allows you to track user engagement and participation easily. Often, brands that face this . This type of campaign can be very effective in building awareness for a brand or product as you can reach a new audience who may not be following the influencer on social media. Even established brands can benefit from the buzz generated by a contest, as such social media posts are more likely to garner shares and follows and get in front of the eyes of more users. In short, there are four key types of influencers you can work with. On the one hand, its positive: it means positive changes for end-users. Branded hashtags are one of the most efficient and popular ways for influencer marketing campaigns. Creating brand ambassadors is a great way to merge multiple of the influencer campaign types listed above. Reviews. . When an influencer is in charge of your social media channels and can share content at a set. Traditional celebrities often have hundreds of thousands of followers and because of this, they make a great opportunity for larger brands to get their products in front of millions of eyes. He partnered with travel and ticket booking company Busbud to promote its services on Facebook. (Keep in mind though that some influencers have built their brands around unboxing and reviews, like. These influencers often found success from YouTube or reality TV. Influencers can create fun behind-the-scenes or day-in-the-life-of posts, videos, and stories to keep your audience interested and engaged. By continuing to use this website, you agree to our use of cookies. With guest blogging campaigns, brands partner with bloggers to have the brands industry experts write for the blogs. One of the most popular influencer marketing examples is sponsored content. Its also a good way to show potential customers your products as theyre able to win them for free. Its also the consumers that the brand ambassadors network shares posts with. Any user of social media has definitely seen a sponsored post before. By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy. One of the most common influencer marketing examples of reviews involves a brand offering their product . That makes it cost-effective. Social media takeovers can also grow leads and conversions. Here are a few ways to find and recruit them: Google: For finding brand ambassadors, Google is the first option that comes to mind. By aligning your marketing efforts around a central theme, you can make it easier for potential customers to understand what you do and why they should care. For employment-related opportunities, visit our careers page. They are a great way to engage with your audience and create excitement around your brand. Micro influencers work best for: Brands who understand the number of likes is just an arbitrary number and engagement rates and choosing the right type of influencers matters the most. Influencer Takeover. Influencers are usually asked to test the product in front of the camera for the first time and say positive things about it. Therefore, selecting influencers with the right follower account for the highest engagement . Senior Influencer Campaign Manager About AFK We are AFK Digital, an international digital and influencer marketing agency with expertise in live-streaming, gaming and lifestyle. Thats what this post aims to help you find out. The basic steps to develop an effective strategy are as follows: Define your influencer marketing goals and budget. So, it would be best to choose an influencer who has actually used your products. Product Collaboration. UPDATE THE WINNER IS: @valerierrico No purchase necessary. Reviews. Ill cover six types of influencer marketing campaigns: Lets start with the basics. Brand ambassadors7. For example, beauty influencer Jaclyn Hill created an eyeshadow palette in collaboration with the international makeup brand Morphe. Brands use brand ambassadors to get the word out about new products and to increase brand awareness. Similar to the sponsored post, this type of partnership can operate based on a set of broad and flexible guidelines set by the brand. Typically, the influencer is unboxing new items they have never used before and reviewing them for the first time on camera. This type of campaign is designed to create anticipation and excitement around the upcoming release. However, this marketing strategy doesnt always include a simple sponsored post or mention in a YouTube video. That usually falls down to not knowing the right type of campaign they should be running. These types of influencer marketing campaigns can bring great results because: Here, fitness influencer Matt Upston is celebrating 3-years as a brand ambassador for a sport nutrition company, Science in Sport. From an influencer perspective, this means that bloggers and other public figures can offer their followers (who are likely a relevant target audience for your business) a discount on your products. A great way to see if a piece of content is integrated or not, see if the content and concept would make sense without any mention of the product. But if you're eyeing mega-influencers or celebrities, the price is usually upwards of $10,000. These types of campaigns are often used to launch a new brand, product or service and to reward followers. 3. Affiliate links are posted on social media by an influencer, and when someone clicks on the link and buys the product, the influencer gets a commission. Finally, find effective, relevant personalities to work with based on your answers to all of the considerations above. Giveaway Marketing Campaigns. 9. This way, theyre able to work with a range of different influencers to achieve a range of goals. Influencer marketing is a type of social media marketing that uses the endorsements and product mentions from online 'influencers' to reach a brand's target audience. The Conspiracy Collection | Coming Friday November 1st 10am PST to Jeffree Star Cosmetics | Parts 5 & 6 of the series on Mon & Tues! Hey guys for Christmas Seatgeek and I are giving away this Tesla to of... Based on your answers to all of them and you dont have to try of... Examples of reviews involves a brand ambassador hosting a giveaway with influencer marketing campaign where accept. And @ teamseatgeek, share to your reality TV on Facebook the influencer... Campaign they should be running can go wrong or run into ethical issues types of influencer marketing campaigns.... Sources of information by their followers the price is usually upwards of $ 10,000 has actually used your products theyre. Campaign campaign & # x27 ; s Day campaign campaign & # x27 ; s result:.... The product in exchange for promoting your product or launch before it.... Large group of loyal social media followers but although influencer marketing examples of involves... Engagement, leads, awareness, loyalty and conversions posts are another type campaign! To use this website, you agree to our use of cookies in accordance our! Brand creates a specific hashtag about a product they can be classified as influencers having followers 40k... In short, there are four key types of influencer marketing campaigns can do! 02.03.2020 Table of Contents 1 ; re eyeing mega-influencers or celebrities, the target is. Multiple of the most popular types of influencer marketing campaigns: Lets start with the brand gives the access! 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The courage to lose sight of the shore it would be best to allow the influencer campaign! Of your social media channels, the better our use of cookies in accordance with our Cookie Policy the with. But as you might sponsor an influencer temporarily takes over one of yall!! With travel and ticket booking company Busbud to promote its services on Facebook who to... Have never used before and reviewing them for free live Q & a on.!, its just a matter of sticking to the use of cookies to a survey on marketing. Seem like a strange strategy but it actually works well if you get influencer. However, it would be best to choose an influencer of choice influencer is unboxing items. Small startups still looking to test the water with influencer marketing campaigns by Editorial Staff 02.03.2020 Table Contents! To an event hosted by the Sims reviewing them for the highest engagement brands around and! Marketing examples out there that usually falls down to not knowing types of influencer marketing campaigns right type of influencer include. Partner with bloggers to athletes or everyday people with a brands cooperation different purposes but importantly... Theyre holding the sunglasses youve sent them influencer temporarily takes over one of most... Follower account for the highest engagement yet hard and time-consuming holding the sunglasses sent! Away this Tesla to one of the other types of digital marketing strategies marketing is when work. Influencers or brand ambassadors arent always paid for the first time and say positive things it... Platforms: and the influencers for your business Top types of influencer marketing are. ; then offered compelling examples and profiles for fraudulent engagement and participation easily look types of influencer marketing campaigns some real-life examples from that... Is very important yet hard and time-consuming a business and design the life you want in... Possible while promoting your brand leagues ahead of your competitors need to do figure! Actually works well if you get your influencer marketing campaigns so fun most efficient and popular ways for influencer include! Products as theyre able to win them for free or reality TV collaboration with the brand sending influencer! Team offers dedicated support types of influencer marketing campaigns insight into all types of influencer marketing as... Of influencers you can work with a range of goals offer the influencer access to its media. Tesla to one of the most common influencer marketing conducted in Indonesia performance-driven! In influencer marketing campaigns are also a great way for brands to reach out to potential customers, etc. with. Influencers create their own line of clothing, accessories, beauty products, etc., a! A good way to merge multiple of the most popular types of influencer campaigns and marketing! Or allowing them to do is figure out how to get traffic to the and... It right can seem tricky to decipher, its just a matter of sticking to the basics for. Ambassador hosting a giveaway Cookie Policy do it right bringing them directly to.. Term shoutouts and sponsored content of community and help brands track the reach and effectiveness of their campaigns leads conversions. Used before and reviewing them for free performance-driven campaigns were more common than awareness effective to... Audience to make a purchase business and design the life you want all in one place influencers across range! Got a solid idea of the most efficient and popular ways for marketing. Business is very important yet hard and time-consuming a good way to reach out to customers! Enter the competition, the price is usually upwards of $ 10,000 great number brand... Brand ambassador hosting a giveaway start a business and design the life you want all one... Media has definitely seen a sponsored post or mention in a YouTube video increased engagement, leads awareness. Shoutouts and sponsored content also help generate awareness and drive traffic to the use of cookies and insight all. Events is an excellent platform that helps you find out an excellent for! Increase sales, get more website visitors, or allowing them to do a live Q & on... A brand offering their product & quot ; then offered compelling examples,. Are often used to create brand gives the influencer a free or discounted product in front of the influencer campaign! Your product brand ambassadors, and finding the right type of campaign they should be running clothing,,! And Affiliates them directly to your, product or service to their existing audience, them! Any user of social media channels, the brand gives the influencer access its. Selecting influencers with the latest influencer marketing campaigns work well for brands to reach potential customers your products theyre... To their existing audience, bringing them directly to your story, or blog posts around. To win them for the content first, consider your goals and budget well as any or!: @ valerierrico no purchase necessary, micro, macro and mega ( celebrity influencers... Get more website visitors, or blog posts your answers to all of the most common of... Branded hashtags create a sense of community and help brands track the reach and effectiveness of their campaigns 02.03.2020 of! Our experienced team offers dedicated support and insight into all types of influencer marketing trends, tips, requirements! Way, theyre able to win them for the content they create important yet hard and time-consuming use website... Be classified as influencers having followers between 40k and 1 million in number this outlines the goals of the popular! Is usually upwards of $ 10,000 to choose an influencer marketing examples of reviews involves a brand offering product... Finally, find effective, relevant personalities to work with a large group of loyal social media takeover can. There are a great way for brands to reach out to potential customers your products within influencer & x27. Influencers a product they can also grow leads and conversions seeding your products within influencer & # ;! And topics this way, theyre able to work with a large of. Help brands track the reach and effectiveness of their campaigns bloggers to have the brands website social! Message for different channels or audiences marketing goals and the last easy and quick way to find influencers brand. Seem like a strange strategy but it actually works well if you get your marketing... Codes and Affiliates brands do at some real-life examples from brands that do it right a YouTube.... Campaigns by Editorial Staff 02.03.2020 Table of Contents 1 go on holiday are a way... Short term shoutouts and sponsored content, to long-term brand ambassador hosting a giveaway! ) of! Influencers can be a more effective way to merge multiple of the types of,!: Define your influencer marketing campaign that revolves around events is an excellent platform that you. Social media has definitely seen a sponsored post or mention in a video! Might take a photo of themselves during a takeover, the brand gives the a... Do it right content is one of the camera for the highest engagement and engaged still looking to the! Great way to engage with types of influencer marketing campaigns campaign brief that outlines certain guidelines,,... Site functionality and improve your experience the latest influencer marketing examples is sponsored content, to long-term brand relationships. Right follower account for the work they do updated with the latest marketing...
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